Social and mobile gaming is attracting younger consumers in the US, according to eMarketer. The research firm says that social media platforms are important for marketers looking to reach this demographic, as opposed to traditional media or digital marketing channels.
Marketing and media companies are finding that mobile gaming is a hot area for reaching consumers in their teens, 20s and 30s, according to eMarketer.
Gaming is a popular activity for US consumers, and it’s also a hot area for reaching younger consumers. According to eMarketer, gaming is the most popular form of entertainment among US teens, with 60 percent of this age group playing games on their smartphones or tablets. Gaming is also an attractive option for older adults—and an attractive one at that: according to Nielsen’s 2018 Mobile Games Report (PDF), 63% of mobile gamers are over 35 years old.
The growth in mobile gaming has been spurred by several factors: increased smartphone penetration; an increase in broadband connectivity; and the introduction of new technologies like augmented reality (AR) and virtual reality (VR). AR allows people who don’t have access to VR headsets or goggles another way into their favorite games so they can play alongside friends who do have those devices available.”
than older generations doThe gaming industry is a hot one, and an attractive one at that: according to Nielsen’s 2018 Mobile Games Report (PDF), 63% of mobile gamers are over 35 years old. NPD Group, eMarketer shows that consumers between the ages of 10 and 34 are spending an increasing amount of time on their phones playing games.
The NPD Group is a market research company that provides information on consumer spending habits, trends, and demographics. In the report “Social Gaming 2018: Digital Lives Through 2020,” The NPD Group describes how consumers between the ages of 10 and 34 are spending an increasing amount of time on their phones playing games. They also found that 16% of U.S. consumers say they use social networking sites while gaming (and when asked why they do so only 12% said it was because there were no other options).
In addition to this research from The NPD Group we looked at data from eMarketer which shows that younger Americans are much more likely than older ones to be engaged with digital media and technology like smartphones or tablets; however despite having access to these devices many young people still struggle with finding time for them due largely because they have less free time than older generations do due largely because they have less free time.
According to the report, 16% of U.S. consumers say they use social networking sites while gaming, while the same influence is true of only 11% of Europeans.
In addition to social networking and gaming, other popular activities among younger US consumers include streaming video services like Netflix or Hulu Plus (which account for one-third), playing video games (20%) and using mobile devices such as smartphones and tablets (21%).
And it’s not just the younger generation that’s playing video games. In fact, 93% of respondents in the 18-34 age bracket play some form of the video game. These people are playing games on everything from their smartphones to gaming consoles like the Xbox One and PlayStation 4. The popularity of gaming is not limited to young people; it’s also a way for older viewers to relax and connect with friends while they’re watching TV or reading a book. The report also found that U.S. consumers are more likely than Europeans to use social media for a variety of different purposes, including as a way of keeping up with friends and family (64%), sharing photos or videos (60%) and checking out what their friends have been doing on their mobile phones or tablets (46%).
The social gaming and video categories are attracting younger consumers in the US, according to a study.
The social gaming and video categories are attracting younger consumers in the US, according to a study.
The research from eMarketer found that the average age of gamers in America is currently 35 years old, but it’s expected that this number will decrease by 2020 as more people transition out of traditional console gaming into mobile and online games. In addition to this shift towards digital platforms, another reason why younger players are moving away from traditional consoles is that they don’t want their parents controlling their playtime with strict rules or limits on what type of content can be accessed (think: M-rated movies).
According to eMarketer’s data on consumer behavior patterns: “Younger generations are more likely than older ones (18–29 vs 30+)
The popularity of mobile gaming is likely to continue growing. As smartphones become more capable and wireless networks improve, gamers will have access to increasingly complex games that require more data. In addition, the ability for players to play against each other through their devices will result in additional revenue opportunities for companies that develop these games
While U.S. consumers use social media for a variety of different purposes, they are more likely than Europeans to use it as a way of keeping up with friends and family (64%), sharing photos or videos (60%) and checking out what their friends have been doing on their mobile phones or tablets (46%)”We expect that the popularity of mobile gaming will continue growing, particularly as smartphones become more capable and wireless networks improve. As a result, we can expect more sophisticated games to be developed over time.”.
In total, 93% of respondents in the 18-34 age bracket play some form of video game.
These people are playing games on everything from their smartphones to gaming consoles like the Xbox One and PlayStation 4.
The popularity of gaming is not limited to young people; it’s also a way for older viewers to relax and connect with friends while they’re watching TV or reading a book. Many people enjoy playing video games because it allows them to escape from reality for a while!
The benefits of gaming include the ability to be creative and solve problems, as well as keeping your brain active. It can also help you develop social skills because it requires collaboration in order for people in a group to complete certain objectives video games are also a great way for people to connect. According to the Pew Research Center, 63% of gamers play online with other people at least once per week. This means that millions of people are playing video games and interacting with one another on a daily basis. It’s not just about having fun; it’s about being able to communicate with others who share common interests.
Some 96% of the audience say they spend time watching or playing gaming content on YouTube.
YouTube is the most popular platform for gamers, according to a new report from Nielsen. The company surveyed 10,000 people ages 12 to 34 and found that 96% said they spend time watching or playing gaming content on YouTube.
The second most popular platform was Twitch, where 86% of gamers said they watch others play games online. These numbers are up from last year’s survey results, which showed that 81% had watched live streams of other people’s gameplay sessions on Twitch—a dramatic increase in just one year!
The third most-used website for gamers was Facebook; 59% admitted using the social media giant as their primary source for discovering videos about new games or updates.
to play games online and on mobile devices, rather than on consoles or personal computers. As a result, they’re also more likely to be exposed to ads in their gaming experiences. The report also notes that, unlike in North America, European consumers tend to spend more time watching television than anything else. In fact, only 15% of Europeans say they use social networking sites while gaming—just slightly higher than the 10% who say they use them for streaming video services like Netflix or Hulu PlusThe popularity of VR can be attributed in part to the fact that it’s a new and exciting technology. Video games are also an excellent way to socialize with friends and family members who live far away. This is the first time Nielsen has released a report on how gamers use social media. The findings may explain why YouTube’s parent company, Google, recently announced plans to launch a gaming-focused version of its site. Google said it will roll out this new platform sometime in 2020…”
More than half (55%) of those surveyed had bought something after seeing it promoted in a game or app.
More than half (55%) of those surveyed had bought something after seeing it promoted in a game or app. Gaming is a popular way to reach younger US consumers, and the gaming industry is growing rapidly here as well. In fact, the market for mobile games across Europe and Asia has grown by 40% since 2012.
The survey also found that gaming videos on YouTube are growing in popularity and are attracting younger viewers who spend more time watching them than live streaming or traditional TV programming. The survey looked at how much time US consumers spent with each type of content, including live streaming (TV), social media/vlogging (Twitter/Facebook), video game consoles like Xbox One and Nintendo Switch games; as well as others including music streaming services like Spotify or Pandora Radio — all compared against one another so you can see which ones attract your attention most often. Streaming video – 55% of Americans stream video content regularly; an average of 2 hours per week; and 10 million people watch streaming shows on their phones every day, in fact, the gaming industry has become a major revenue generator for many companies.
The majority of respondents say their favorite content creators are those who entertain them with humor, and feature gameplay footage.
Humour is an important element in keeping people engaged with the content and helps to humanize the brand.
This finding suggests that younger consumers can be targeted through games by creating funny characters or elements within the game environment. For example, if you’re selling a comical new hat company called ‘Hats On, then you could have your mascot wear it on his head at all times (or at least when he’s out in public). This will attract the attention of millennials who love colorful pieces of clothing that complement their style but also keep them warm during winter months!
Like any form of entertainment, there are pros and cons to playing video games. Some people believe that it’s a waste of time; others claim that it can improve your reflexes and hand-eye coordination. The reality is that gaming has its benefits and drawbacks, but overall it’s just another form of entertainment that people enjoy!
YouTube is a popular platform for gamers
YouTube is the most popular site for gamers. Gamers watch more gaming content on YouTube than any other platform and it’s also the top video platform for gamers, according to research by Cowen & Company. The study found that gaming videos on YouTube are growing in popularity and are attracting younger viewers who spend more time watching them than live streaming or traditional TV programming.
The survey looked at how much time US consumers spent with each type of content, including live streaming (TV), social media/vlogging (Twitter/Facebook), video game consoles like Xbox One and Nintendo Switch games; as well as others including music streaming services like Spotify or Pandora Radio — all compared against one another so you can see which ones attract your attention most often!
The second most popular type of video content is gameplay footage. This suggests that younger consumers are more interested in seeing how things work and how they can be used than in reading about them. It also means that brands should focus on creating gaming videos and tutorials for new products or services as this will help to build a rapport with your audience quickly. According to the survey, gaming videos were the top content choice for millennials aged 18-34 in 2018. The study found that YouTube was on the rise among gamers of all ages, with nearly half of those surveyed saying they spent more time watching gaming videos on YouTube than any other platform.
Younger US consumers prefer gaming to other experiences
Social gaming is a popular activity for US consumers. It’s the most common way to spend time on mobile devices, according to Nielsen’s 2018 Mobile App Report, and it has overtaken TV consumption as the number one pastime for young adults (18-34).
Gaming is more popular than any other single activity:
- Gaming – 87% of Americans play video games at least monthly; an average of 4 hours per week; and 50 million Americans play video games daily.
- Reading magazines – 78% of Americans read magazines or newsletters on their phones every week; an average of 2 hours per week; and 15 million people read magazines via their phone each month.
- Listening to music – 58% of US adults listen to music while they work out or commute home from work; an average of 1 hour per week; and 7 million people listen through headphones while exercising every day
As we’ve seen, millennials are a very valuable demographic to brands. They have the money and they want to spend it on products that make them feel good. If you can find a way to appeal to this audience, then you’ll be well on your way to success!
Conclusion
In the future, we think gaming will become more important to consumers and companies alike. Mobile gaming is already a large part of the entertainment landscape, with over 40 billion hours of gameplay per month in 2016 alone. As this trend continues to grow, marketers will need new ways to reach these younger audiences and win their loyalty.